Win in the Japanese Market Without a Physical Store: How Overseas Brands Succeed with E-Commerce
We explain the e-commerce success strategies that help overseas brands achieve results in the Japanese market—even with zero physical stores. Learn how cultural transcreation, Japan-optimized UI/UX, social media and LINE marketing, reducing anxiety around international shipping, and designing an engaging online experience can grow fans and boost sales.
What is “JUX”? Five website design and content preferences of Japanese users
This book provides a thorough explanation of the characteristics of web design and UX preferred by Japanese people. It introduces key points for foreign brands to achieve success in the Japanese market using "J-UX (Japanese UX)," which is culturally tailored to the amount of information, expression, reliability, design, and flow.
Is LINE Japan’s WeChat? A lowcost customer acquisition strategy starting with “localized social media operations.”
We'll explain social media localization strategies for success in the Japanese market. We'll also introduce key points for attracting customers, CRM, and advertising using LINE, as well as how to achieve results with "localized marketing" tailored to the culture and language.
What Kind of Words Resonate with Japanese People? A Complete Guide to “Cultural Translation” for Catchphrases and Product Descriptions
Learn how to use cultural translation to make your brand message resonate in Japan. Discover key differences in language nuance, emotional tone, and copy style — plus practical examples to enhance your Japan digital marketing strategy.
Entered the Japanese Market but Not Selling? What Is “Local Perspective Marketing”?
Many global brands struggle in Japan despite strong products. Learn how Japan-focused local marketing—through cultural translation, platform selection, trust building, and tailored content—can turn “not selling” into success in the Japanese market.
Entering the Japanese Market for the First Time: What Digital Strategy Lets You Start Without a Local Branch?
Discover how to enter the Japanese market without establishing a local branch. Learn a low-risk, digital-first strategy covering localization, multilingual ads, and automated customer engagement — the proven roadmap for successful Japanese market entry.