-
Win in the Japanese Market Without a Physical Store: How Overseas Brands Succeed with E-Commerce
We explain the e-commerce success strategies that help overseas brands achieve results in the Japane…
-
What is “JUX”? Five website design and content preferences of Japanese users
This book provides a thorough explanation of the characteristics of web design and UX preferred by J…
-
Is LINE Japan’s WeChat? A lowcost customer acquisition strategy starting with “localized social media operations.”
We'll explain social media localization strategies for success in the Japanese market. We'll also in…
-
What Kind of Words Resonate with Japanese People? A Complete Guide to “Cultural Translation” for Catchphrases and Product Descriptions
Learn how to use cultural translation to make your brand message resonate in Japan. Discover key dif…
-
Entered the Japanese Market but Not Selling? What Is “Local Perspective Marketing”?
Many global brands struggle in Japan despite strong products. Learn how Japan-focused local marketin…
-
Entering the Japanese Market for the First Time: What Digital Strategy Lets You Start Without a Local Branch?
Discover how to enter the Japanese market without establishing a local branch. Learn a low-risk, dig…